posted on Wed, 05/15/2013 - 18:59 by
Making sure a product works across all markets can be a real headache for global brands and companies. The simple translation of a brand name, slogan or even a product name can potentially scupper a brand’s image and cause a PR storm in a target market. Something which, IKEA, has once again been feeling, with branding translation blunders arguably creating more column inches for the global furniture manufacturers than the company itself.
posted on Thu, 05/09/2013 - 18:24 by
Advancements in technology and word processing are seeing machine language translation take the traditional transfer of content from one language into another to a different level. Nowadays, the translation of set phrases and keywords from almost any language combination is just a simple click away.
posted on Tue, 04/30/2013 - 20:06 by
Social media is a forever changing landscape and last week saw online social networking service Twitter introduce what the industry and internet marketing specialists have dubbed a potential ‘game-changer’. The online forum is now allowing companies to use keyword targeting in its timelines.
posted on Mon, 04/29/2013 - 20:06 by
One article to have caught the attention of the Lingo24, Inc team this week is about the translation of one of the world’s most loved – or hated, depending on your preference – films. According to The Hollywood Reporter, the 1977 classic, Star Wars is set to be translated into Navajo and is being headed up by the Navajo Nation Museum.
posted on Mon, 04/22/2013 - 20:25 by
It doesn’t often happen that the translation of a computer game sweeps the online world as a hot trending topic. However, this week has seen the fan translation of a sequel computer game produced by Nintendo create a social media frenzy, with everyone, from translation geeks to gamers, coming out in support of its fan translation.
posted on Wed, 04/17/2013 - 20:38 by
Most can be forgiven for thinking that Google has pretty much taken over the search engine sector, especially when you consider that they handle over 100 billion searches a month. But when a brand is going international and examining their global SEO solutions, it’s important to remember that there are other search engines out there that they should be targeting.
posted on Sun, 04/14/2013 - 14:34 by
What’s great about having a web-based company is the potential to grow it internationally with relative ease. Though initially quite daunting, there really is a whole world out there just waiting for the opportunity to interact with your company. And all that a business needs is some drive, an identified target audience and a pretty good international SEO strategy to get a product out there.
posted on Fri, 04/12/2013 - 11:03 by
This month marks the 10th anniversary of the completion of the Human Genome Project and the 60th anniversary of the discovery of the iconic double helix. These key milestones were on many attendees’ minds at the 2013 Bio-IT World Conference & Expo. And the world of biotechnology and life sciences is continuing to move rapidly.
posted on Thu, 04/11/2013 - 11:28 by
Marshall McLuhan’s vision of a “global village” is fast becoming a reality, with the internet linking people and businesses around the world. But the language barriers still remain – in fact the world wide web is more multilingual than ever before. This creates challenges for businesses who need a quick and affordable way to communicate across borders.
At first glance there are two main options – pay for professional, fully-managed translation services or take a chance by using free (but unreliable) web-based services.
posted on Fri, 04/05/2013 - 19:35 by
With the recent uproar surrounding Google’s latest venture, Google Glass, one would think that other leading search engines from around the world would take the hint and avoid creating something similar. Well, for China’s top search engine, Baidu, it seems they like a challenge, announcing this week that they are currently working on their own smart glasses technology.
posted on Sun, 03/31/2013 - 17:47 by
Tom Cruise has become one of the first Hollywood stars to join popular Russian social media site, Vkontakte, setting up a page to promote his up and coming science fiction film, Oblivion. With a cinema release date just around the corner (April 11), the global web marketing trick has certainly achieved its aim and caught the attention of the press on both sides of the world.
posted on Tue, 03/26/2013 - 20:10 by
Few can deny the potential that foreign language Internet marketing does to increase sales and business presence in markets over the pond. As a brand expands and desires to grow the market increase, thoughts naturally turn to marketing to other countries and international online marketing.
posted on Wed, 03/20/2013 - 22:11 by
If you like to speak the lingo on vacation, but don’t like lugging lots of phrasebooks around, then Google Translate’s new Phrasebook feature is just what you need. Offering users the chance to translate helpful lines and save them to their own private list, Google’s Phrasebook function will make travelling around the world and really settling into a country even easier.
posted on Mon, 03/18/2013 - 16:54 by
Want to meet Nobel prizewinners, see the latest medical advances, or show off your lab skills at a huge science fair? This week, around 20,000 scientists are descending on Philadelphia for Pittcon, the world’s largest annual conference and exposition on laboratory science. And with programs engaging school and college students, it’s truly a city-wide celebration of science.
posted on Sat, 03/16/2013 - 18:40 by
posted on Fri, 03/08/2013 - 10:21 by
For newcomers to the field, the choice of Machine Translation (MT) engines available is mind-boggling: rule-based, statistical, example-based, hybrid, multi-engine, system combination-based. We developers shouldn’t wonder why buyers are confused about the range of products and services available today.
posted on Wed, 03/06/2013 - 18:32 by
Winter is far behind us and long hazy summer days are just around the corner. So, naturally, our minds are beginning to turn towards vacations and weeks spent away. However, for our friends across the pond, heading to foreign climes seems to be – at least on a linguistic level – quite a daunting experience.
posted on Thu, 02/28/2013 - 20:15 by
The International Search Summit is definitely a key date for the diary for anyone focused on the international agenda of a company. To be held this year in San José, California, the event invites experts and novices from around the globe to come together and talk about all things international, multilingual SEO services and what’s next for the sector.
posted on Thu, 02/28/2013 - 13:10 by
Robotic surgery, bionic limbs... today’s advances in medical technology have produced devices that could only be imagined a decade or two ago. New high-tech equipment and advanced computer systems are transforming the care of patients in hospitals. Even smartphone apps are helping users make better decisions about health in their everyday lives.