The Importance of Subtitling in Chinese Films

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Inaccurate subtitles are distracting. They take away from the film's story and often cause us to mentally correct grammar and spelling. It is therefore unsurprising that the results of a study at Beijing Normal University have confirmed what many of us already know: bad subtitles reduce our enjoyment of a film.

tags: direct translation, essential translation, subtitles

The longest word in German disappears

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The search is on for the longest German word - after the previous record holder was removed from the language.

tags: languages

The languages of Eurovision

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It's often claimed that music is a universal language. But Emmelie de Forest’s victory for Denmark at this year’s Eurovision Song Contest with her performance of “Only Teardrops” continued the trend of English language songs winning the competition.

tags: languages

Cannes Success Sees Rapid Translation of Blue Is The Warmest Color

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This year’s Cannes film festival saw French / Tunisian film, Le bleu est une couleur chaude, scoop the film festival’s most prestigious of awards, the Palme d’Or. Its success last week has propelled the French language graphic novel into the limelight and with it pushed forward its greatly anticipated swift translation.

tags: Cannes Palme d'Or, rapid translation, swift translation

Express & Affordable Translations At Your Fingertips

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The need for quick, affordable translation has never been greater. More and more companies are looking to go global and expand their products into new markets, with new possibilities. And with this increased globalization comes an increased need for express translations at affordable prices. Companies need to make sure they overcome language barriers and keep their customers all over the globe happy. Yet how can you achieve this without breaking the bank?

tags: affordable translations, budget translation, express translations

Express & Affordable Translations At Your Fingertips

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The need for quick, affordable translation has never been greater. More and more companies are looking to go global and expand their products into new markets, with new possibilities. And with this increased globalization comes an increased need for express translations at affordable prices. Companies need to make sure they overcome language barriers and keep their customers all over the globe happy. Yet how can you achieve this without breaking the bank?

tags: affordable translations, express translations

Read Russia To Unveil $10K Translation Prize

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Are you working as a Russian to English literary translator? If so, you may want to head to Book Expo America next weekend (May 29 – June 1) being held in New York city, as Read Russia is to unveil its $10K annual translation prize – a prize fund that will reward effective Russian to English translation efforts.

tags: Book Expo America, Read Russia

Summer Vacations: 5 Language Survival Tips

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Summer vacations are just around the corner, and with the percentage of American passports on the increase, it’s hoped that more Americans than ever will be tempted to vacation outside of the US this summer and head somewhere a little exotic.

tags: language tips, summer vacation

Branding Translation: IKEA Under The Spotlight Again

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Making sure a product works across all markets can be a real headache for global brands and companies. The simple translation of a brand name, slogan or even a product name can potentially scupper a brand’s image and cause a PR storm in a target market. Something which, IKEA, has once again been feeling, with branding translation blunders arguably creating more column inches for the global furniture manufacturers than the company itself.

tags: brand name localization, branding translation

Machine Language Translation: Friend or Foe?

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Advancements in technology and word processing are seeing machine language translation take the traditional transfer of content from one language into another to a different level. Nowadays, the translation of set phrases and keywords from almost any language combination is just a simple click away.

tags: machine language translation, translating machine

Twitter Opens Up Internet Marketing Potential

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Social media is a forever changing landscape and last week saw online social networking service Twitter introduce what the industry and internet marketing specialists have dubbed a potential ‘game-changer’. The online forum is now allowing companies to use keyword targeting in its timelines.

tags: internet marketing specialist, online marketing specialist, seo optimization company

Star Wars To Be Translated Into Navajo

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One article to have caught the attention of the Lingo24, Inc team this week is about the translation of one of the world’s most loved – or hated, depending on your preference – films. According to The Hollywood Reporter, the 1977 classic, Star Wars is set to be translated into Navajo and is being headed up by the Navajo Nation Museum.

tags: Dubbing, Film Translation, Navajo, Star Wars

Nintendo Set To Use Fan Translation For Mother 3 Game?

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It doesn’t often happen that the translation of a computer game sweeps the online world as a hot trending topic. However, this week has seen the fan translation of a sequel computer game produced by Nintendo create a social media frenzy, with everyone, from translation geeks to gamers, coming out in support of its fan translation.

tags: Fan Translation, Mother 3, Nintendo

Global SEO Solutions Geared To International Search Engines

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Most can be forgiven for thinking that Google has pretty much taken over the search engine sector, especially when you consider that they handle over 100 billion searches a month. But when a brand is going international and examining their global SEO solutions, it’s important to remember that there are other search engines out there that they should be targeting.

tags: global SEO company, global SEO services, global SEO solutions

International SEO Strategy At The Heart Of International Growth

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What’s great about having a web-based company is the potential to grow it internationally with relative ease. Though initially quite daunting, there really is a whole world out there just waiting for the opportunity to interact with your company. And all that a business needs is some drive, an identified target audience and a pretty good international SEO strategy to get a product out there.

tags: international SEO consultant, international SEO marketing, international SEO strategy

From clinical trials to cloud computing: how technology is transforming medicine

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This month marks the 10th anniversary of the completion of the Human Genome Project and the 60th anniversary of the discovery of the iconic double helix. These key milestones were on many attendees’ minds at the 2013 Bio-IT World Conference & Expo. And the world of biotechnology and life sciences is continuing to move rapidly.

tags: events

The cheap and easy way to overcome language barriers

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Marshall McLuhan’s vision of a “global village” is fast becoming a reality, with the internet linking people and businesses around the world. But the language barriers still remain – in fact the world wide web is more multilingual than ever before. This creates challenges for businesses who need a quick and affordable way to communicate across borders.

At first glance there are two main options – pay for professional, fully-managed translation services or take a chance by using free (but unreliable) web-based services.

tags: budget translation, Lingo24 Inc., low cost translation

‘China’s Google’ Creates Own Google Glasses

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With the recent uproar surrounding Google’s latest venture, Google Glass, one would think that other leading search engines from around the world would take the hint and avoid creating something similar. Well, for China’s top search engine, Baidu, it seems they like a challenge, announcing this week that they are currently working on their own smart glasses technology.

tags: Baidu, Baidu Eye, Google Glasses

Cruise’s Debut on VK - Global Web Marketing Success For Social Media Site

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Tom Cruise has become one of the first Hollywood stars to join popular Russian social media site, Vkontakte, setting up a page to promote his up and coming science fiction film, Oblivion. With a cinema release date just around the corner (April 11), the global web marketing trick has certainly achieved its aim and caught the attention of the press on both sides of the world.

tags: business online marketing, global online marketing, global web marketing

Multilingual Online Marketing For The Home Market

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Few can deny the potential that foreign language Internet marketing does to increase sales and business presence in markets over the pond. As a brand expands and desires to grow the market increase, thoughts naturally turn to marketing to other countries and international online marketing.

tags: international online marketing, multilingual online marketing, multilingual web marketing