China Finds International Ecommerce A Hard Deal To Crack
posted Wed, 05/16/2012 - 21:51 by
Successfully taking a brand global is not an easy achievement and, according to a recent report by leading UK news broadcaster the BBC, China is one country that is continually struggling to produce international ecommerce.
Despite the fact that their brands enjoy extensive success domestically and that China is estimated to have spent £2.7bn in overseas investment, generating international ecommerce has never been a huge success.
Lingo24 Sets Up Shop In...Nuremberg!
posted Sun, 05/13/2012 - 18:47 by
Lingo24 is delighted to announce we’ve set up a brand new office in Europe, in the beautiful city of Nuremberg (Germany). Right in the heart of the Eurozone, the new Lingo24 team will be headed up by Alexander Grellmann. Grellmann brings with him extensive translation accounts’ experience, offering the best local German language services to what is an increasingly important market.
How is Google Translate developing international language services?
posted Mon, 05/07/2012 - 16:28 by
Last month, Google Translate celebrated its sixth birthday. And with an estimated two hundred million people now using the free international online translation tool, the team had plenty to be proud of.
tags: Google Translate, international language services, machine translation
How is Google Translate developing international language services?
posted Mon, 05/07/2012 - 16:17 by
Last month, Google Translate celebrated its sixth birthday. And with an estimated two hundred million people now using the free international online translation tool, the team had plenty to be proud of.
tags: Google Translate, international language services, machine translation
Mastering Multilingual Search Engine Optimization
posted Wed, 05/02/2012 - 22:06 by
If honesty is always the best policy, then we should come clean about multilingual search engine optimization (SEO) from the start. Like with many things, SEO is not a talent you can easily master – even when you’re an SEO specialist. And sadly, this blog entry isn’t going to give you the answers to creating that perfect foreign search engine optimization. What it will do though is point you in the right direction.
Creating Effective Multilingual Web Design
posted Mon, 04/30/2012 - 22:12 by
We’ve often spoken about the importance of multilingual websites. Creating an individual experience for a company’s consumers, regardless of the language they speak or where they are based. If you’re branching out into another sector and another language, getting your multilingual web design right is pretty important. But what you have to remember is that this is as much about the translated content, as building multilingual websites that work.
tags: building multilingual websites, multilingual web design
The Language of Tweets
posted Thu, 04/26/2012 - 21:49 by
Not so long ago, the Twitterverse used to be a fairly monolingual place. Even as little as three years back, tweeting solely in English was completely acceptable, with two thirds of all tweets booming out into the Twitterverse in the language. However nowadays, according to a study by Semiocast, this figure has fallen to just 39%, as the rest of the world embraces the tweeting scene.
International Eyes Are On InfoSecurity Europe 2012
posted Mon, 04/23/2012 - 21:20 by
One of this year’s biggest IT and security events is taking place this week in London, Europe. From 24-26 April 2012, InfoSecurity Europe will be hosting a huge global meeting event, where exhibitors can demonstrate their newest and most exciting technologies. And, of course, the Lingo24 team will be there to find out the latest news.
Are Local Language Translators A Company’s Secret Weapon?
posted Wed, 04/18/2012 - 20:13 by
2012 has been labelled the ‘year of the consumer’. It’s hardly surprising with the increasing spread of social media and online forums offering customers unlimited avenues to air their concerns, worries and complaints. Where in the past one disgruntled customer told 10 friends, they’re now sharing their views with tens of thousands of people.
A Snapshot of the Global Language Services Market
posted Fri, 04/13/2012 - 17:39 by
It may not come as a surprise, but the demand for global language services is growing. As more and more of the world’s population gets online, we’re making the web a more multilingual place. And with the economies in North America and Europe slowing down, more companies are getting online to target emerging markets.
tags: global language services
Multilingual Localization Gives You The Whole Package
posted Mon, 04/09/2012 - 19:34 by
You’ve got your brand, it’s been a huge success here in the US, and you’re ready to take it global. But where do you start? Well, if you haven’t heard of multilingual localization, you’re about to miss a trick, because getting your website ready for a global audience isn’t just about translating your English website’s content.
How many languages can you speak?
posted Fri, 04/06/2012 - 11:55 by
Did you know that two-thirds of children across the world are raised as bilingual speakers? Or that those living in Papua New Guinea speak 832 languages?
tags: how many languages can you speak, multilingual translator
Make SEO Translation A Must For 2012
posted Mon, 04/02/2012 - 20:35 by
SEO optimization has long been a vital part of a website’s success. International online sales are accounting for an ever increasing percentage of business, so whether you’re working in English, German or Pashtu, you need to know how your customer searches for your product locally. Combine this with the right SEO translation and you can successfully grow the presence of your website in their search engines.
tags: optimizing websites, SEO
5 Tips On How To Create Multilingual Websites
posted Sun, 04/01/2012 - 11:04 by
Multilingual websites are now a must rather than a luxury and the benefits of taking your website global are huge. One of Lingo24’s clients, Skyscanner – a UK online flight comparison website – creates a staggering 70% of its £15.5 million turnover through overseas business alone. By using foreign language microsites, a once small start-up company is now making very big business across the globe.
Here are Lingo24’s 5 quick tips on how to create effective multilingual websites:
tags: global websites, international brands, multilingual websites
Go Global Workshops
posted Fri, 03/30/2012 - 14:23 by
If there’s one question on the lips of all global business leaders, it has to be: how do you reach millions of new customers all across the world? We may not know the exact formula, but Lingo24’s Senior Account Director, Mario de Bortoli-Jones, certainly has a few secrets on how you can get started. He shared a few of them at the first of a series of Go Global workshops in London.
The How Not-To Guide: Marketing Translation Mistakes
posted Mon, 03/26/2012 - 19:28 by
Everybody loves a pun or a jingle, something that makes a brand stick in your mind. But when it comes to spreading your brand worldwide, that same clever little play-on-words probably isn’t going to work across the globe.
Although online translation tools, such as Google Translate, can be great for getting a rough understanding of a foreign text, they struggle with more complex play-on-words. Which means that the results can be pretty embarrassing and certainly not what the CEO of a company would knowingly want to broadcast.
tags: incorrect translations, marketing translation mistakes
It's good to talk
posted Sun, 03/25/2012 - 18:06 by
Here at Lingo24, we love to talk. Whether it’s in Spanish, German or plain English, chatting to our customers is as important as the translations we do. So, now we’ve made it even easier than ever to get in touch with our new live chat feature.
tags: live web chat, live web chatroom
Mobiles Are Key To A 2012 Global Web Marketing Strategy
posted Tue, 03/20/2012 - 19:29 by
Whether you’re in New York or New Delhi, there’s always a swarm of people tapping away on their mobiles. In fact, a staggering 87% of the world’s population is believed to now have a mobile phone. And with sales of smartphones expected to overtake PCs for the first time this year, the importance of mobiles doesn’t show signs of waning.
tags: global web marketing, mobile web, mobiles, web marketing
Go Local For Translation Services
posted Sun, 03/18/2012 - 18:39 by
With the whole world in constant connection, whether it’s via Facebook, Twitter or Skype, we are fast becoming a number, an IP address or an @name. Part of the crowd, part of the buzz. We love being involved in something that is happening on the other side of the world, whether it’s a political movement or a just your friend’s birthday, watching from your safe – and often anonymous – living room.
tags: local services, local translation services, local translator, translation
What's your favorite word?
posted Wed, 03/14/2012 - 23:30 by
Words are the building blocks of language. Constantly being invented and changing in their meanings, they act as a mirror of the culture we live in. Last year, around 150 new words were added to the Merriam-Webster’s Collegiate Dictionary, with “bromance” and “crowdsourcing” finding a home, as well as new definitions for old words being added, such as “follower”, “tweet” and “cougar”.
tags: funny, interesting, word usage
